The World Customs Organization (WCO) serves as the primary representative body for 182 customs administrations, collectively responsible for facilitating the processing of approximately 98% of global trade. Combatting the proliferation of counterfeit goods remains a persistent challenge, with illicit trade estimated to incur losses of around $1.5 trillion annually.
The WCO plays a crucial role in empowering customs officers worldwide by facilitating the adoption of state-of-the-art track-and-trace technologies. These measures aim to safeguard markets by ensuring that only genuine branded products are allowed to enter circulation.
We developed a comprehensive solution that integrated millions of SKUs and made the fight against counterfeiting more efficient.
Enhancing anti-Counterfeiting efforts worldwideWe emphasised connectivity by integrating with hundreds of security solution providers and synchronising millions of products across 169 countries. This interconnectedness ensured seamless communication and collaboration between stakeholders.
Our solution streamlined product authenticity verification for customs officers by consolidating multiple brands, products, and security vendors into a unified database. This integration ensured easy access to all relevant information, simplifying the authentication process.
Acknowledging that most customs officers operate in the field, we prioritised mobile user journeys during design and development. The solution facilitated efficient product authenticity verification on the move.
An easy-to-use app designed to assist customs officers and law enforcement in discovering counterfeit products in real-time.
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A robust and scalable infrastructure to maintain and synchronise millions of products and integrate with hundreds of security solution providers.
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Sophisticated analytics and reporting dashboard that brands have direct access to. They can track the route of legitimate products and be alerted whenever counterfeit goods are discovered.
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