Product vision & strategy
We organised a set of collaborative workshops involving essential stakeholders to ensure alignment between business objectives and user-centric goals
Complete overhaul of the existing Vista middleware integration for scalability.
Enhancing customer experience through optimised digital channels and personalised interactions.
Muvi Cinemas is the first homegrown cinema brand in Saudi Arabia. Since its founding in 2019, the company has almost doubled, going from 109 screens to 205 screens across 21 locations and 10 cities.
They aim to become the top-of-mind national brand dedicated to nurturing Saudi talents in arts, media, and entertainment.
The brand distinguishes itself from the typical cinema experience and goes beyond being just a place to watch a movie.
As the premier brand in Saudi Arabia, one of its missions is continually enhancing its services, prioritising customer satisfaction and offering superior experiences.
Younus
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Ziad
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Hani
Mahmoud
Ziad
Amir
We organised a set of collaborative workshops involving essential stakeholders to ensure alignment between business objectives and user-centric goals
We researched the target audience and performed a competitive analysis to find the product-market fit
Clearly defined the value proposition and established a detailed product roadmap to outline the development process
Translated user needs into practical prototypes, to ensure the platform effectively engaged the audience
Our development strategy emphasised agile methodologies for rapid iterations via seamless testing and integration
Closely monitored the launch and collected user feedback to make insight-driven product improvements
Through middleware integration, combined Vista, Loyalty, CMS & third-party APIs, boosting stability and scalability during peak usage.
Leveraged proactive automation to carefully track and report issues within the application.
Through advanced CMS, integrated content editing, publishing, version control & advanced SEO settings alongside multi-language support and analytics
By applying a strategic design process with the right tools and methodologies, we optimised results, validated ideas, and successfully revamped Muvi's digital channels
To ensure our decision aligns with market needs
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For improved accessibility
From initial prototyping to the final screens, our design process created a product that not only delivers a superb experience but also maximises user retention
